Marketing Yourself on LinkedIn

A very popular phrase in the job market is…”it’s not what you know, it’s who you know.”  While this is not 100% accurate, it does drive home the very certain fact that connections are extremely important during the hunt for a job or career.  While I have been told that LinkedIn can be utilized to create connections and find a job this way, I believe that it is a much better tool that allows users to maintain connections and relationships.


To properly market yourself on LinkedIn one must have an “All-Star Profile.” To bring your profile to this level you must have the following, a unique head line, current position, education with concentration, location, a cover letter placed in the summary portion, experience, skills, endorsements, accomplishments, and interests.  In addition to these attributes being filled out entirely, an “All-Star Profile” must have a professional head shot as the profile photo.  For the interests you should belong to a handful of professional groups, examples include college alumni pages, charity groups, and other industry organizations.  

It is very important to keep your LinkedIn profile updated with your most recent education, certifications, and job experience.  As you update your profile, LinkedIn will recommend connections that you may have missed, and other users will also be able to add you as a connection as well if your LinkedIn profile is updated.

By joining the Siena College Alumni page it is easy to see where the 7,184 members are working.  There are many popular employers that have already accepted Siena alumni into their business.  Siena alumni are well known and are diligent workers, more often than not they leave a great impression on their previous employers as well.  All Siena alumni can use this to their benefit, applying to employers who have already hired Siena graduates is a key strategy that all Siena alumni should use in order to secure a job.

For additional advice on using LinkedIn to your benefit please view these two articles from Forbes, and Job-Hunt.  Both of these articles touch on the topics I have discussed above in detail, and also put forth additional ways that your LinkedIn profile can be as productive as possible.

Always remember to add all of your professional contacts as you work, keeping up with these contacts is important for future success in the workplace.  You never know where a future job may come from.  Previous managers, coworkers, and advisers could be looking for help in the future, and they may call on you for help…but only if you remain connected with them.


E-Mail Marketing


  1. The E-Mail list I signed up for is from a company called US Patriot Tactical.  The E-Mails are sent out once per week, every week I look at their E-Mail to search for deals on military equipment that may function better than the gear that is currently issued by the Army.                                                                                                                       
  2. The last two subject lines of their E-Mails have been “March Madness Clearance”, and “Check Out New Gloves from Mechanix Wear.”  The content did match the subject lines, and they did entice me to open up the E-Mail.  The more effective subject line was “March Madness Clearance.”  This subject line was more effective due to the fact that I may have been able to save on products that I would have bought anyways.                                                                                                                          Screenshot 2017-04-03 at 17.50.33
  3. The Call to Action for this E-Mail was at the top of the weekly E-Mail, the caption “Score Big with Huge Savings on Closeouts” was visually pleasing and featured a spinning basketball.  This was a good theme to have for the E-Mail because of the timing with the March Madness basketball events occurring.  I did click on a few items, their best sales were at the top of the page, boots were featured at lower prices than normal.                                                                                                                            Screenshot 2017-04-03 at 17.32.04
  4. I do not think that US Patriot Tactical should have included additional offers, within the newsletter there were products from many categories.  Soldiers can always use boots, Tan T-Shirts, Snivel Gear, and general hiking/field equipment.  If the price is right, this type of gear is usually an impulse buy for many service members.                                                                                                                                                                             
  5. I believe this particular “March Madness Clearance” E-Mail went to the entire database of consumers.  The target market for this equipment is already very particular, the great majority of the consumers that shop at US Patriot Tactical would be interested in the same products.  Although this particular E-Mail was probably not segment-dependent, I do believe that US Patriot Tactical sends out segment-dependent E-Mails.  Based on what brands a service member utilizes, those products are sometimes featured more heavily in weekly E-Mails.  For example, the Company Belleville produces AR 670-1 approved boots for the US Army.  If a consumer purchases these boots specifically, these type of boots are more heavily featured in these weekly E-Mails.                                                                     
  6. I do believe that this E-Mail accomplished its objective.  The E-Mail encouraged me to venture onto the website with a few deals, and then within the website I was recommended other products based on my search history through cookies.  This allows US Patriot Tactical to sell other products that are not on clearance at regular prices.                                                                                                                                              
  7. The next E-Mail from US Patriot Tactical should be tailored based on what the individual consumer browsed or clicked on when viewing the last E-Mail.  This would allow the consumers to see products that they would be more interested in for the future.